NEW YORK, NY — April 2, 2026 — Koomba, the athlete health platform focused on mental performance and nutrition, today announced a strategic partnership with Lilihammer, the women’s golf and racquet apparel brand built for athletes who show up confidently on the course and in the world.
The partnership brings Koomba’s health technology platform and expert mental performance and sport nutrition coaching directly to Lilihammer athletes heading into a key stretch of the competitive golf season.
Lilihammer’s community spans the full arc of a golfer’s competitive journey — from high school athletes chasing college scholarships, to collegiate competitors at the Power Four level, to those making the leap into the amateur and professional ranks.
Koomba’s data-driven platform is built to meet athletes wherever they are on that journey, using performance data and intelligent matching to connect each athlete with the right mental performance and nutrition support — delivering measurable outcomes at every stage of the game.
Through the partnership, Lilihammer athletes will gain access to Koomba’s network of 150+ mental performance coaches, sport psychologists, and sport nutrition experts for personalized 1:1 and group-based coaching.
Support will focus on the unique demands of competing and advancing at the highest levels of the game — from managing pressure on the course and sharpening pre-round routines, to fueling for performance across long tournament days, building the mental consistency that separates good golfers from great ones, and navigating the path to professional competition.
“Lilihammer was built on the belief that power and femininity go hand in hand,” said LiliAnna Khosrowshahi, CEO and Founder of Lilihammer. “Partnering with Koomba is a natural extension of that — because looking and feeling your best starts from within. We want our athletes to walk onto the first tee knowing they’ve prepared mind, body, and everything in between.”
“Golf is one of the most mentally demanding sports there is,” said Russ Chase, Co-Founder and Head of Strategic Partnerships at Koomba. “Every round is different, and the athletes who perform consistently at the highest level are the ones who’ve invested in the mental side of the game just as much as the physical. We’re proud to support Lilihammer athletes as they head into the season, and we’re excited about what we’re building together for the months ahead.”
The partnership reflects a shared commitment to supporting women in sport through more than just performance — bringing together Lilihammer’s bold athlete community and Koomba’s health technology platform to deliver data-driven, human-centered support that builds confidence, resilience, and long-term wellbeing both on and off the course.
For Koomba and Lilihammer, this is just the beginning: the two brands are set to announce a creative collaboration later in 2026 that will bring their shared vision to life in a new way — both on and off the course.
Koomba is a health technology platform redefining how athletes access and experience mental performance and nutrition support. By combining proprietary data infrastructure with a curated network of 150+ sport psychologists, mental performance coaches, and sport nutrition professionals, Koomba delivers personalized, measurable interventions at scale — closing the gap between elite-level human performance support and the everyday athlete.Koomba’s platform captures and analyzes athlete health and performance data to drive smarter matching, track outcomes, and continuously improve the support experience across an athlete’s development arc. With a rapidly growing national footprint spanning youth sports organizations, schools, and families, Koomba is building the infrastructure layer for athlete mental health and performance — and demonstrating that data-driven, human-centered care can scale without sacrificing quality.For more information, visit Koomba.co.
Lilihammer is a modern women’s golf and racquet apparel brand born from the belief that confidence and femininity can — and should — exist together. Built on Boston’s public courses and designed for real life, Lilihammer blends technical performance fabrics with elevated, flattering silhouettes made for full days on and off the course. More than a brand, Lilihammer is a standard — bold, modern, and made for women who show up confidently wherever the day takes them.
For more information, visit Lilihammer.com.
