About Koomba

Built by athletes, for athletes.

Koomba is a health and performance marketplace connecting athletes and families with mentors in mental performance and nutrition who understand what it takes to compete. Founded by former college athletes, Koomba is building the health and performance infrastructure that sport has long lacked.

Why Koomba exists.

Athletes are trained relentlessly on the physical game and left to figure out the mental one alone, even though the mental game is trainable and measurable. A 2024 Sports Medicine meta-analysis of 111 studies found that structured psychological skills training produced moderate to large gains in performance. At the same time, a third of youth athletes quit between ages 12 and 14, often over enjoyment rather than ability, according to the Aspen Institute. Koomba was built to close that gap, for the pro prospect and the middle school club player alike.

Dr. Brian Hainline

Medical Advisor

Brian Hainline, MD

  • Senior Advisor on Health, Safety and Governance at Koomba
  • Inaugural Chief Medical Officer of the NCAA
  • Immediate past President of the USTA
  • Clinical Professor of Neurology at NYU Grossman School of Medicine
"Koomba sets the standard for proactive, integrated athlete support and empowers athletic organizations to prioritize resilience, optimize performance, and promote long-term wellbeing."

Grounded in Science

The American Development Model

Koomba's work is aligned to the USOPC's American Development Model, the national framework for age-appropriate athlete development. Every meeting, every coach, and every program touchpoint is designed to support athletes where they are in their journey, prioritizing long-term wellbeing and participation over short-term performance pressure.

Learn about the ADM

Headstream Accelerator

Backed by Pivotal Ventures

Koomba is a 2025 graduate of the Headstream Accelerator (Cohort V), a SecondMuse program supported by Pivotal Ventures that focuses on inclusive digital health solutions for young people.

Learn more about Headstream

Page last updated July 30, 2026.

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